Persuasion

​When someone prepares your favorite meal, we do not have to be persuaded to sit down and enjoy it. Why? When we know that we must visit our doctor, sometimes there is a degree of persuasion, nevertheless, we make the appointment. Why?

There is a common unmistakable emotional component in the scenarios just mentioned. There is something to be gained, attained and an advantage that results to our personal "benefit."

However, some individuals do not realize the benefit of taking to heart what you have to say, in a business presentation, not to mention within family or in your circle of friends.

So, how do you approach someone to challenge their personal concepts, beliefs, or persuade them without any offense?

The answer is all over the place, in the form of testimonials on every website, in the form of personal reviews indicating how they have personally benefited and enjoyed a particular service or product.

This is a simple methodology, yes not too often considered. "You" are the answer, living and breathing example of benefiting and profiting from what you have to say, so say it, share it, personalize it! This approach will soften their countenance, doubt, their suspicion and may take what you have to say to heart without dominance, force, or fear.

The principle was well said by this statesman,

 “Don't raise your voice, improve your argument." By Desmond Tutu